We're excited to announce another major expansion of BrandCat's global trademark monitoring system.
BrandCat now monitors international trademarks from the WIPO Madrid System.
Rather than relying on static database snapshots, BrandCat processes WIPO's Madrid System daily changes feed, allowing users to detect newly published international registrations and updates as they appear.
🌍 Why the Madrid System Matters
The WIPO Madrid System is one of the most widely used frameworks for international trademark protection.
Instead of filing separate trademark applications in each country, brand owners can submit a single international registration and designate multiple jurisdictions where protection is requested.
This system simplifies:
- multi-country trademark filings
- administrative management
- renewals and updates across jurisdictions
A single Madrid registration may designate dozens of countries, making it one of the most important datasets for detecting global trademark activity.
🔍 Monitoring WIPO Daily Changes
BrandCat monitors WIPO Madrid daily changes, which publish updates to international trademark registrations as they occur.
These daily updates include events such as:
- newly published international registrations
- updates to trademark status
- designation of additional countries
- limitations or changes to Nice classes
- ownership updates and other lifecycle events
By monitoring daily changes instead of static snapshots, BrandCat can surface international trademark activity as it happens.
Example: WIPO Madrid Trademark Detail
In the example above, the Madrid registration designates protection across multiple jurisdictions including the United Kingdom, the European Union, China, Japan, Korea, Canada, Mexico, Australia, Singapore, and several additional markets.
This illustrates how one Madrid registration can represent trademark protection across a large portion of the global market.
Why Monitoring Daily Changes Is Important
International trademark registrations evolve over time.
A Madrid registration may later receive:
- new country designations
- limitations in specific jurisdictions
- status updates from national offices
- procedural changes affecting protection
Monitoring WIPO daily changes allows BrandCat users to detect these updates as they are published, instead of relying on periodic database refreshes.
This makes it easier to identify:
- international brand expansion
- copycat filings across multiple jurisdictions
- changes affecting existing international registrations
🌐 BrandCat's Growing Global Coverage
With WIPO monitoring now live, BrandCat continues expanding its coverage of the world's most important trademark registries.
BrandCat currently monitors filings across major jurisdictions including:
- 🇺🇸 USPTO – United States
- 🇨🇳 CNIPA – China
- 🇪🇺 EUIPO – European Union
- 🇬🇧 UKIPO – United Kingdom
- 🇯🇵 JPO – Japan
- 🇰🇷 KIPO – Korea
- 🇦🇺 IP Australia
- 🇨🇦 CIPO – Canada
- 🇳🇿 IPONZ – New Zealand
- 🇨🇭 IGE – Switzerland
- 🌍 WIPO – Madrid System (daily changes)
Together these systems represent a large share of global trademark activity.
What This Means for Brand Owners
With WIPO daily changes monitoring added, BrandCat users can now:
- detect new international trademark registrations earlier
- track updates to Madrid registrations as they occur
- monitor global filings alongside national offices
- identify brands expanding into multiple jurisdictions
All WIPO results appear inside the same unified interface used for other trademark offices.
🚀 What's Next
WIPO Madrid monitoring is another step toward broader global trademark coverage.
We're continuing to expand BrandCat's trademark intelligence system with improvements including:
- enhanced cross-office normalization
- improved phonetic matching
- expanded jurisdiction coverage
- more detailed lifecycle event tracking
If there's a trademark registry you'd like to see added next, feel free to reach out:
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