Today we added a feature that we never had on our roadmap. It only came about because some of our users started using the product in a way we would never think about
What we noticed is that many users try to monitor words that are far more generic than their actual brand. Sometimes the brand itself is generic enough that it appears everywhere as part of other words and terms.
I'm not gonna name their brand, but let's say it was something like "prima". At first glance, you might think "oh, ok, that's specific enough". Well, no, that particular word is also a part of many compound words such as:
primal,primaria,primavera,primate,reprimand ... (and it goes on)
And then they end up with something like:
- 500 thousand matching domains
- 20 thousand matching trademarks
99% of the results will be noise, and you won't find any signal in the rest 1%
You can throw all the "AI" in the world at this, but won't clean up 500 thousand results. There is nothing useful to extract from that.
So how do we actually detect this?
We went through a lot of generic words, not just obvious ones, but words that quietly appear inside many other compound words.
Then when you enter a keyword, we check if it shows up inside those.
If it does, that's a pretty good signal that you're about to match a huge number of domains.
So we add those up and estimate how much noise you're going to get before you even run the search.
It's not perfect, but it catches most of the bad inputs early.
So we added something simple.
Before accepting a keyword, we estimate how many domains it will match.
If the number is too high, we show a warning.
The idea is not to limit our users, but to actually show them useful info
Because if your alert feed is 99% noise, you will ignore the remaining 1%.
And that's usually the part you actually care about.
BrandCat monitors domain activity across more than 2000 domain extensions, combining full-text scanning across major generic TLDs with exact brand monitoring across country-code registries (currently monitoring 10 largest trademark jurisdictions).
If you're a trademark lawyer, brand protection professional, or company managing a brand portfolio, domain watching can provide early visibility into potential abuse before it reaches customers.
You can start monitoring your brand names in minutes.
👉 Get started here:
👉 Or contact us to discuss your monitoring needs: https://brandcat.io/contact
