We're starting the year with some new features.
BrandCat now supports trademark monitoring from the Intellectual Property Office of New Zealand (IPONZ).
This makes New Zealand the 6th jurisdiction covered by BrandCat's Trademark Monitor.
With this release, BrandCat users can monitor new trademark filings and status changes registered with IPONZ, directly alongside existing coverage from other major trademark offices.
🌍 Supported Trademark Offices
BrandCat now supports trademark monitoring across the following jurisdictions:
- 🇺🇸 United States - USPTO
- 🇪🇺 European Union - EUIPO
- 🇨🇭 Switzerland - IGE / Swissreg
- 🇨🇦 Canada - CIPO
- 🇦🇺 Australia - IP Australia
- 🇳🇿 New Zealand - IPONZ
Additional jurisdictions, including WIPO datasets, are planned next.
🔍 What IPONZ Integration Includes
The New Zealand integration provides:
- Monitoring of newly filed trademarks
- Status updates and lifecycle events
- Application numbers and filing dates
- Owner and correspondent information (when available)
- Nice class classifications
- Full trademark detail views inside BrandCat
Each trademark result opens into a detailed view showing all available data from IPONZ.
🧭 Why This Matters
New Zealand is a strategically important jurisdiction for:
- International brand protection
- English-language trademark expansion
- Pacific-region market entry
By adding IPONZ, BrandCat continues its goal of providing a unified, cross-jurisdiction trademark monitoring platform for founders, legal teams, and brand owners.
🇳🇿 Fun Fact About New Zealand
New Zealand is home to
Taumatawhakatangihangakoauauotamateapokaiwhenuakitanatahu,
one of the longest place names in the world.
(Yes — that's an actual sign.)
🚀 What's Next
We're continuing to expand trademark coverage and improve:
- Cross-jurisdiction status normalization
- Event timelines
- Monitoring accuracy
- Alerting and reporting
If you'd like to see a specific jurisdiction added next, feel free to reach out.
Related posts:
- IP Australia integration: https://brandcat.io/blog/ip-australia-integration
- Canada (CIPO) integration: https://brandcat.io/blog/brandcat-adds-cipo-trademark-monitoring
- EUIPO integration: https://brandcat.io/blog/brandcat-now-supports-euipo-trademarks
